International Women’s Day
2024 Global Brand Campaign
2024 Global Brand Campaign
We’re finally ushering in an era of womansplaining and the power of shared knowledge is unparalleled. So who better than women to dismantle old ways of thinking, and to encourage the exchange of ideas, stories, and strategies for financial success?
From crypto to asking for a rise, ask a woman and let her explain it to you.
Graphic Treatment
The treatment will be configured in semi-realistic interface screens.
The protagonists interact with the graphics.
Mini Instagram Serie
In every episode, a different woman will get rid of a myth in a different way.
Done that, she’ll start sharing infos that dismantle the stereotype and shed a light on how women really know money.
Episode 1
Episode 2
Episode 3
Episode 4
AI implementation
We decide to use AI to translate all the episode in 4 languages.
As we had only 3 days of shooting, and each woman speak only one lenguage, we decided to use AI to make them speak in the other 3 languages.
The results was incredible!
Backstage
CREDITS
Agency: Hello
Client: N26
Sara De Mattia: Business Director
Andrea Fumagalli: Creative Director
Andrea Fumagalli: Creative Director
Stefano Cucinotta: Creative Director
Francesco Iacobacci: Art Supervisor
Orsina Borella: Art Director
Silvia Belà: Senior Content Specialist, Video Editor, Motion Designer
Giulia Ranza: Creative
Chiara Lauretani: Writer
Nicolò Altizio: Account Director
Daniela Sardella: Senior Account Manager
Simonetta Detomaso: Account Executive
Marco Serpenti: Regista
Ciro Di Niccolò: DOP
Mattia Marzorati: Scenografia
